Decade by decade gallery - the 1990s - FCUK, Wonderbra, Benetton, Haagen Dazs, Nike, Gap...

Advertisers push out the boundaries of decency with controversial campaigns such as FCUK, Wonderbra, Benetton and Haagen-Dazs. The message is clear that sex sells! There is heightened awareness of AIDS, anti-fur campaigns and environmental causes. In the quest to make us healthier, supermarkets offer the consumer vast choices of non-fat, lower salt, organic and free range products. Our adverts show that global brands such as Nike, Gap, Levis, and Coke continue to flourish on both sides of the Atlantic. Supermodels such as Linda Evangelista, Naomi Campbell, Kate Moss and Cindy Crawford create impossible role models for the average woman.