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| With growing restrictions on tobacco advertising in the UK, brands such as Silk Cut and Benson and Hedges elevate creativity to a new level with their ground-breaking surrealist campaigns. Platform shoes, hot pants, stretch denim, mini skirts and Mary Quant iridescent make-up combine to keep the female fashion scene vibrant. The first Cosmopolitan magazine is published in the UK. Jason King look-alikes sport curly moustaches, jazzy waistcoats, wide flares and kipper ties in our vintage advertisements, and probably smell strongly of aftershave such as Brut, Old Spice or YSL. A more extensive range of convertible sports cars completes the playboy image. Guinness turns its attention to attracting the female market, the Marlboro cowboy becomes a global icon and Coca-Cola continues to fight off competition from Pepsi as the top soft drinks brand. | |||||||||||||||||||||||||||||||||||||||||
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