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| Consumerism swept across America like a tidal wave at the start of the fifties, with Britain following in its wake. Grinning housewives extolled the virtues of new kitchens with Formica tables, built in cupboards and fabulous labour-saving devices, whilst keeping young, slim and beautiful to please their husbands! Seemingly perfect families promoted holiday camps like Butlins, air travel, practical motoring and an ever- increasing range of food and drinks. In America cars were getting longer and their fins bigger; in the UK Persil was washing whiter and Cadbury’s chocolate tasted creamier. With the emergence of the “teenager” a whole new world of fashion evolved, that included not only clothes and hairstyles but also music, dance and motorbikes. Very talented artists were commissioned to create artwork for adverts that heralded the newer, even more amazing products……The consumer had never had it so good! The advertiser was king! | |||||||||||||||||||||||||||||||||||||||||
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