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| Thirties artwork was inspired by romance and the Art Deco movement, with brilliant illustrators such as Norman Rockwell and Leyendecker in the US establishing high standards in both magazine and advertising art. Women had similar insecurities and aspirations as today with their endless quest to look younger, slimmer and more beautiful. There was a significant increase in people becoming home owners and a surge of interest in visions of the future. It became fashionable for women to smoke, targeted by brands such as Marlboro, Lucky Strike and Craven A. Children wore Start-rite shoes, men wore Burberry raincoats and never left home without a hat, we used Dunlop tyres on our cars, our casseroles were enhanced by Bisto, Bovril and Oxo and Cellophane kept our food fresh. Men were dapper and well-mannered, women elegant and enigmatic, and cocktails a “must”. | |||||||||||||||||||||||||||||||||||||||||
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